SEO Guru Provost Nails It
Chris writes:
""Frank, have you seen Provost’s first year reflection on domaining?
http://www.scoreboard-media.com/master-of-my-domaining/
He’s one of the more prominent SEO bloggers and internet developers who has spent a lot of time evangelizing domain names. ""
***FS*** I hadn’t seen this but this guy clearly gets it and positively naiols each point. It’s nice to read somebody so clearly articulate (in text) the kind of thoughts which are running through my mind. Our acquaintance Calvin Ayre of Bodog fame could learn something about brand marketing in point #4. I would add that the more premium generic names you acquire, the lower your lifetime marketing costs for your core-brand are going to be. Point number 5 is a gem. Priceless stuff
Agreed very nice article. What would be nice if you could blog about some ideas about creating a superbrand and the best ways to use your less premium generics to feed into your superbrand. For example should you try to monetize the feeder pages or try to push the traffic first to the superbrand and then monetize. Also what do you see as the new trend in monetization, CPA overtakng PPC as google’s and yahoo’s primary method. Any thoughts would be appreciated:)
***FS*** Thanks Phil.. I think CPC will be complimented with higher paying CPM and CPA. The average PPC page converts only 15% of unique IP visits to clicks.. That means 75% of visitors leave without monetizing.. I think publishers will start getting paid better for video and rich media ads.. better than they historically have anyway. I am not sure how the superbrand looks yet, what the user experiences.. but I am working on it.
I am afraid he has lost me on 7.
Being an IDNer most of my portfolio is Single Word Generics.
After that I went from some Geographic 2 Word Combos that seem to be starting to showing good.
Then we stopped! I am not at all convinced about the long-tail argument.
Thanks for the kind comments, Frank. Doing everything I can to facilitate the synergy between the SEO and domainer camps.
The Zillow article reference seems to be a PERFECT example of domains helping SEO and a brand being crushed by the weight of the keyword generic .com in their niche
***FS*** Terrific point bro.