Seven Mile

Danno writes: 

  “”Watched a TV comercial this morning, advertising this website: http://www.discovernursing.com/

Johnson & Johnson ‘gets’ generic domain names. Maybe someone should invite the person in charge of their marketing to speak at domainfest about how generic domain names have added value to their business(s).”"

***FS***   So right Danno..  these folks have done a terrific job with Baby.com and all their names really.  They sooooo “get” it.  A few major corps have had marketing staff with great naming instincts.. I remember P&G had one of the biggest generic name portfolios back in the mid nineties.  They ultimately let many of those valuable names expire..  I scooped some of them up at the depth of the bust (ie. razorblades.com) .. They still own some of their big single word generics but many of their compound phrases expired.. I can only hypothesize that the individual who acquired their portfolio was let go or left to go to another company.