Plenty of Fish .. Plenty of Risk

http://valleywag.com/tech/plentyoffish/how-much-is-a-one+man-dating-site-worth-316950.php

Quote: “”But what would he need VC money for? Being cash-flow positive means never having to say you’re sorry. There’s a simple reason why Plentyoffish hasn’t garnered more attention: Silicon Valley is only interested in stories it can grab a piece of.”"

***FS***  If there’s a downside about the Valley it’s just that …  The best companies, domain portfolios, software whatever, doesn’t “need the money” and don’t want to give away a piece of the action, so there is nothing to talk about. As a result many of the second rate shows rise to the top, becoming the first rate shows as people, backers etc are incentivised by the opportunity to enrich themselves.  Marcus will get bought eventually because running a site is a lot of work.  He will have to find liquidity one day, or leave the site to his kids. The big risk with a one man site like Plenty of Fish is that if Marcus gets hit by a bus, the value (perceived/real) evaporates.  Not so much with name portfolios which run on autopilot if managed well.

Is Google Using Advertiser Information to Help Itself?

Mghttp://www.whizzbangsblog.com:80/content/view/307/1/

Quote: “”Being able to count the sales conversions and estimate the value of sales for each market vertical allows Google to be able to manipulate the traffic so that the advertiser’s conversions are just above the quality floor mentioned in a previous article on Quality.”"

***FS***  Michael is talking about the two sided shave.  It takes traffic from publishers paying them subsistence level pay rates and it doles out just enough conversions on the advertiser side to keep the advertiser coming back for more, all while getting fat profits for itself in the middle.

More: “”Google can now calculate out which domain should send which traffic at which time so that the AVERAGE quality floor is never breached. It’s fine to send traffic that is below the quality floor as long as the average conversion rate is still above the AVERAGE quality floor for a particular advertiser. “”

It has always surprised me that Google can support record revenues each quarter while publisher partners indicate flat or declining revenues. Can’t blame Google for setting the rules in their sandbox, but it could be a lonely sandbox one day if the neighborhood kids go elsewhere to play.

3 From Danno

DannoDanno sends three little vignettes: 

1.   NameMedia Announces Strategic Marketing Partnership with Network Solutions
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20071030006018&newsLang=en

***FS***  Strategic reliances make for great press..  But this one could be juicy for NameMedia.  Story intimates that they get some kind of back-end passthrough to offer Name Media’s names to front door customers looking for new domain registrations at NetworkSolutions.com ..  It’s a great time to own large portfolios of domain names.

2.   IP Community Critical Of Proposals On ICANN Agenda
http://www.ip-watch.org/weblog/index.php?p=804&res=&res=1024_ff&print=0

 ***FS*** A little compromise would go a long way.  “Can’t we all just get along?”

3.   After losing Facebook Bid, Google Unveils Secret Weapon: Maka-Maka
http://www.techcrunch.com/2007/10/29/googles-response-to-facebook-maka-maka

***FS***  makamaka, hukupookooo, comeoniwannalayya.. Hawaiian words are heaps of fun…  I say habeas secret. Hoping this is more than dodgeball.com on steroids.

Taking The Right Name for a ‘Whrrl’ or ‘Whirrl’

Colin Pape writes:

“”Hey Frank,

Thought you might find this post on company naming interesting…

http://www.namedevelopment.com/blog/archives/2007/10/company_naming_11.html

Looks like the mainstream naming and branding guys are finally starting to acknowledge just how important domains are when forming companies and doing business…”"

***FS*** I think many of these folks get it already..  more coming around every day.

Seth and Scott Partner on Ever.com

http://sethgodin.typepad.com/seths_blog/2007/10/farming-domains.html

SquidooQuote: “”Enter the new ever.com. We hooked up the Squidoo engine to it and people have already built pages like:  best.cameras.everbest.lyrics.ever, funkiest.mammal.ever and even worst.president.ever. We’re limiting the number of pages built per person, and after thirty days, if the page isn’t improved and promoted, we put it back the pool… I think it’s likely that you’ll see more domain holders invest the time and energy to make the domains actually useful. Development, not just investment.”"

***FS*** Scott Day of Digimedia has some incredible domain names.  “Ever.com” is a real tasty one without a lot of generic intent traffic, but with a great deal of development potential.  With Seth Godin’s help some of that potential has just been unlocked.  Most folks who buy domain names are developers at heart.. It’s all a question of timing..  Do you force development today or do you leave it to your children.  Domain names have been around since the beginnings of the Internet. They will continue to be the foundational elements well into the future.  I don’t see a best before date on high quality generics.  The time to develop is when you are in that frame of mind.

Kudos to Scott and Seth for being in that frame of mind today.

Great Domain Name ‘not essential’ for SME Success, Don’t Bet on It

Josh sends link:

http://www.smallbusiness.co.uk/news/262015/great-domain-name-not-essential-for-sme-success.thtml

J: “The headline is somewhat out of joint with the article.  Only somewhat.  Bebo.com is cited as a name that is meaningless, yet the site is successful.  Bebo may have previously been meaningless, but the folks who built the site and contribute to it built meaning into it.  Bebo is a fun, short, easy to remember domain name.  That’s part of my criteria for a good or great domain name that reflects the type of site that a bebo style site is.”

Quote from story: “”‘Another question might be: how important is a great name? Presumably most of the great names are taken. It’s only one small part of your marketing and branding exercise…”"

***FS***I think this article is misleading in that it only shows the white side of a white and black ball..  For every Google, Bebo or Zillow there are hundreds of WhoHa’s, Zingzongs, Snap2b’s and Barjo’s that unceremoniously die on the vine for nobody to see.  At least if they had a good domain name there would be something to sell at the receiver sale and an opportunity to start again.  The name always lives on… and if it’s generic and descriptive,  it will have value again, to a different party, and for a different purpose.

Google Google Everywhere

Goog_3http://www.news.com/8301-10784_3-9807330-7.html

Quote: “Google intends to generate 50 megawatts of electricity from renewable forms for its operations by 2012.”

***FS*** Perhaps there’s some truth to the quirky saying:  “One day we’ll take our Google to the Google to get some Google for our Google” :)

Seth Godin on Domain Names

Jeff Burkey sends link: http://sethgodin.typepad.com/seths_blog/2007/10/thinking-abou-1.html

My Photo

Quote: “”The internet has taught people what to do when they see a domain. It’s not just an address, it’s the first bit of marketing…”"

***FS*** Excellent piece by Seth Godin.. he articulates how domain names reinforce the idea of commitment..  I particularly like the reference to Josh Quittner who was wayyyyyyy ahead of his time and so instinctively gets the disruptive power of domain names.. Seth pays it forward in his own way by illustrating his commitment to the disruptive powers embodied within generic names and tips his readers off to the Snapnames newsletter.  Nice  :)

Domains That Aren’t: Virtual World .WEB Names

http://www.domaininformer.com/news/press/071029ElmedMedicomatLtd.html

***FS***  Uh oh…  Virtual world .webs.   In my view the only ‘new’ extension which could ultimately rise up to become a significant challenger or viable new alternative to .com is .web. Unfortunately it won’t happen in this virtual world setting. Real domain names resolve in everyone’s browser, anywhere in the world without the help of plugins or other toys and gaming. Don’t get sidetracked by domains that aren’t.

Domainer’s Gazette: Deletion Grace Period Alterations For the Benefit of All

Peter writes:

“”hey Frank,

thought I’d share..

anybody ever thought of updating the grace period rules to allow for “offer” auctions prior to pre-release? more here:

http://www.domainersgazette.com/domain-grace-period-alterations/“”

***FS***  So it begins..  some sensible discussion relating to what’s broken with the current system.  Industry professionals are ultimately the experts who experience the Domain System’s problems and inefficiencies first-hand, each day.

Whois to Be Scrapped? Are Your Domain Names Safe?

DannoDanno sends link:

Whois May Be Scrapped to Break Deadlock

http://www.breitbart.com/article.php?id=D8SJ3TC80&show_article=1

Dan

***FS*** Of course, owners of valuable generic names see public facing whois information as “vital” to providing clarity of title and ownership record relating to their valuable intellectual property.  The updated date tells you the last time somebody changed the whois record and the whois info ostensibly indicates the name’s ownership. It’s 2007 folks..  Names are changing hands for thousands, hundreds of thousands and millions of dollars.. There are real debts and leverage backing these purchases and sales.  What’s to stop a devious registrar from shuffling valuable names away in the middle of the night without third party whois services like domaintools.com to troll the millions of whois records to find subtle changes and keep the gatekeepers honest?

Direct Marketing via Parked Domain Name

Josh writes: “”Elliot Silver writes about how data from parked domains can reveal important information to the current domain owner.  Potentially useful if the current owner is planning to develop or to a future buyer that might develop on that domain.”"

http://www.elliotsblog.com/index.php/2007/10/26/direct-marketing-via-parked-domain-name/

***FS***  There’s a relevant dynamic here for keyword marketing or arbitrage as well.. The best type-in domains often make the best arb sites as well.  No matter which angle you approach from, the map to success online typically begins with a good keyword name.

Jay Westerdal Suggests Auction for Single Letter Domains

Jay And why not..  They auction new airwaves and radio frequencies..  Why not coveted domain names?

http://blog.domaintools.com/2007/10/single-letter-domain-auctions/

Google running with G.cn in China today, illistrates the allure of single character names.

ICANN… Business As Usual

Karl Auerbach posts that 1/4 to a 1/3 or all the ICANN meetings this week are closed to the public.

http://www.cavebear.com/cbblog-archives/000328.html

***FS*** ICANN in a nutshell: those who don’t add anything or don’t “get it”, are permitted to participate..  those who could make a difference don’t get to participate or are so beaten down by the process that they don’t want to.

Whizzbang Expands on Call for “Transparency” by the Parking Companies

MgWhizzbang/Michael further expands on his call for transparency by the parking companies.

http://www.whizzbangsblog.com/content/view/306/86/

Josh says: “”Michael gets it big time and digs into some of the nuts and bolts. He and many others, including myself, have said repeatedly that whichchever parking company goes the extra mile or 7 miles for domain holders, that parking company will benefit considerably.  If all of one’s domains are held at one registrar, it takes about 10 seconds to point thousands or tens of thousands of domain names away from one parking company and towards another.

*Or maybe not even towards a parking company.  Change is in the wind.  It always is.”"

***FS***  I was just thinking the same thing..  The “change always in the wind” and “not necessarily a parking co” part. Some parking Co’s aren’t in a position to provide transparency because they themselves don’t have the transparency they’d like from their upstream search partner.

Real Estate or Domain Names? You Be The Judge

SaharFrom Sahar’s blog:

http://www.conceptualist.com/?p=597

***FS***Sahar brings up the comparison of domain names to real estate.  These comparisons will never go away, and for good reason, since they are comparable, though they aren’t the same. Ultimately what we’re “overlooking” today is the thing we don’t see coming..  a split platform of navigation where future browser manufacturers and search engines bring back the “realnames” concept to run in tandem with existing URL’s ..  looking for Hoover Vacuums?  Just type Hooverin your future iGoogle Browser and directed to the most popular front door. There will always be a domain name to match because you need a domain for email and not everyone will navigate using the same standardized browser..  but there will be a gradual marginalization of navigation toward other conduits such as search engines and browsers.

Is There a Better Search Algo Than Google’s?

http://www.newsweek.com/id/62254

Goog_3***FS***  If there is, the race is on to find it.  200 Billion in market cap cuts both ways..  You can’t sustain that kind of cap without outsiders trying to invest/compete against it.  Search has been a constantly renewing cycle since the dawn of the web..  I think google will always have a significant position, but like the browsers (where seemingly unstoppable IE has lost double digit share) Google will lose users at the periphery.  I already navigate to Wikipedia as my “first search” for 10% or so of my searches. Some day you will too.

Google Keeps it Simple with G.cn in China

Goog_3G.cn points to Google.cn.
Beijing. October 29. INTERFAX-CHINA - Google China began operating from the new, simplified Web address “g.cn” this afternoon to overcome difficulties users have in remembering “google.cn”.

http://www.interfax.cn/displayarticle.asp?aid=29084&slug=CHINA-IT-SEARCH

***FS*** Can’t get any shorter than a single character..  Well, perhaps they could make it so you just press enter and Google appears.

Microsoft to Back Up The Truck on Microcaps and BallmerFreude

BallmerFirstly let me say that I feel bad for Steve Ballmer..  I’ve never seen the head of a big co have more “out there” photos published than Steve..  and I’m not the only one guilty of publishing.  I’m starting to think there’s a conspiracy going on where photographers (having seen wacky pics of him previously) try to out-do their peers with ever wackier images.. an unspoken competition of sorts, where no-one openly acknowledges the kookiness of said photos. A kind-of schadenfreude specifically targeting Steve Ballmer.. I’m going to coin the phrase Ballmerfreude (it’s now Oct 28th 2007..  Don’t expect the .com to be available for long).

Perhaps it’s that Steve has a very pleasant yet comedic skull… nicely round but funny.  Me, not so much..  My head is more of an unfortunate square shape…

But I digress — It seems that Microsoft is in acquisition mode.  Having realized that buying 2% of Facebook and some decent earnings can add billions to their bottom line, M$ [”in the know” author code for ‘Microsoft’] plans to go on a buying binge, acquiring “up to 100 companies”.

As an individual who understands the power of domain names, all I can ask is why?..  Why, why, why, hasn’t Microsoft bought Marchex?  MCHX is a company with real infrastructure (I should know..  I’ve been on a tour), they have incredible assets and people who care so much about their jobs that they’ve personalized their cubicles.. and they were very spacious cubicles at that!  This is an organization with a very low market-cap and smart management who is in it for the long haul.. The company CEO lives smack dab across the lake from Bill Gates for gosh sakes and the real estate similarities don’t end there..  If you’re looking for spooky ironies, Marchex owns a significant swath of the Internet’s burn-down real estate. Unlike browser error-search, Microsoft is incapable of taking that real estate for free via their browser…  doo doo doo doo doo do do do — Okay, Rod Serling  is rolling over in his grave somewhere… but my point stands.  Buy MCHX, somebody is going to get there eventually..  Might well be Microsoft.

Domain Name Related Trademark Over-reaching by Covetous Would-be Registrants

Mel writes:

“”Hey Frank,

Sam Adams (beer) sent a C & D letter to Sam Adams (real person) that is running for mayor for using two domains that “include their trademark”. They asked him to surrender the websites.

A company spokeswoman said “she didn’t know there was a real Sam Adams running for mayor when she sent the letter.”

The C&D can be seen here http://www.1190kex.com/pages/pages/md_sam_adams.php

AP story http://ap.google.com/article/ALeqM5jka4cLUDQ-DU29oFwZTCanMFyJ0A

I thought trademark was to “avoid confusion”. Unless the beer is running for mayor, I don’t see how there can be confusion.

- Mel”"

***FS***  Most of us try hard to avoid registering domain names that have TM intent or exclusive value to a sole distinctive entity. Problem is..  there is a finite supply of generic meaningful addresses in the coveted .com suffix..  You can’t have 50 domain blogs such as this one, 3 glossy magazines and national press coverage extolling the virtues of domain ownership without some people in the corporate-world saying..  “you know what,  these generic domain jokers may have something here ..  we better get our hands on that domain name we want!”  ..  Not all these folks sending Cease and Desist letters for “generic names” are mischievous or malicious…  some are just ‘daft’ or ‘arrogant’..  they wrongly assume that the names they covet are worthless to anyone but them or that they are somehow “entitled” to domain names, which they are not.

The best policy is to be firm but polite.. Explain that domain names such as the one they would like to unseat you from have a great deal of desirability to many different people, and for different reasons.  You may have paid thousands, tens of thousands or hundreds of thousands to acquire the single name which they covet.

There can always be mitigating circumstances which cloud ownership rights and this is by no means “legal advice”, but in half a decade I have never received a Cease and Desist letter which reads “We may be entitled to this domain name,  we’re not entirely sure but we’d like to chat with you about it..”  Unfortunately most attorney’s aren’t paid to be sensitive, caring or considerate of your feelings.. Often they will send the same form letter to a blatant ‘cybersquatter’ that they will to the owner of a domain name which their client “would like to own”, but has no more “right” to than you do.

If you own a domain name which you genuinely believe to be generic and your “common sense meter” goes off like a seismograph in San Francisco when you get a Cease and Desist letter..  then I’d suggest you seek some counsel from an attorney on your way to settling the matter.

The Shrinking Pool of Short, Mobile Friendly .COM Domain Names

Reader Equity78 writes:

“”Frank this is not a question did not know how to contact you, this is for a post on the blog. A buyout of L-L-L.com going on, only 500 out of the 17576 left… [***FS*** that’s industry speak for “LETTER[dash]LETTER[dash]LETTER[dot]COM” for those of you new to the space… NNN = 3 Numbers .com and so forth] ..These are getting snapped now at $60 to $300.  These are a great alternative for a company that cannot get or cannot afford the LLL.com. There is a great site (not mine) at www.bluebecker.com with all the info and stats and an updated scan. I know you do not love LLL.com but this is another opportunity for those looking for another market. End Users should love the ability to get an L-L-L for $3000 instead of an LLL.com for $50,000.

BuyDomains surprisingly is a player in this niche too.

Thank you”"

***FS***  Not surprised that Buy Domains is a player here as they buy stuff that ’sells’ ..  who it sells to is to isn’t that important when you’re in the name-sales biz..  Not sure if BD is having more success selling these L-L-L.com names  to other speculators or end-users.  I’d prefer a good 4 letter vs an L-L-L.com because those dash-names are technically 5 character domains and if you type a lot (like I do), finding that dash key isn’t always as immediately intuitive (in repeat fashion) as another alpha numeric character. Not as memorable either IMO. Your point about short names vanishing is valid though..  You’ve probably seen this recent post about 4 letter .com names on Domain State.  I still Afternic chat in 1999 and reading live conversations about limited quantities of 3 letter .com names remaining…  others chiming in about three letters with Q’s, X’s and Z’s being worthless. Funny how perspective changes .. a three character .com containing all three such characters could be worth $$$$ thousands today.

Two Friday Night Observations to Round out the Week

DannoDanno writes:

Google Silent On Adsense Bug
http://valleywag.com/tech/online-advertising/google-silent-on-major-adsense-bug-315703.php

***FS*** “In other words, Google can’t say what’s wrong and won’t say when it will be fixed. And users don’t know if the data will be fixed retroactively”.  How unGoogle-like!

Cnet looking to sell some domains/websites?
http://valleywag.com/tech/cnet/cnet-looking-to-shed-dead-weight-315655.php

***FS*** Comment from Valleywag: When I worked there, it constantly pained me how little effort the company threw behind search.com. I think that was potentially a great domain name but they never spent the effort to figure out what to do with it.“  Don’t take my word for it folks..  When was the last time “you” visited a CNET site?..  How did you get there?  The only thing that differentiates this site from other content noise on the web is it’s stable of incredibly valuable URL’s..  They can sell those names at their peril.  It’s very easy to get lost in believing you’re an unstoppable “cult of personality” when you’re dating JLO or Britney..  nobody cares where you pump gas or eat breakfast when the relationship ends.  Domains are similar.  CNET is doomed without it’s core traffic driving URLs. Honorable mention to it’s terrific writers who are like speakers without a soapbox when the traffic-driving names go away.

A Young Domainer Grows Up

Donna Writes 

“”You have been my unfaltering example, mentor and idol. I have followed you tirelessly for years! Such a great teacher deserves to bask in his students successes! Check this out and a very humble thank you for all you do for our industry! http://www.elliotsblog.com/index.php/category/5-with“”

Donna Mahony

***FS***   There are several kinds of people in this world..  those who see the glass as half empty.. or half full .. Donna is a half full kind of girl and it brings me great pleasure to help people like that find “their way” and make a better life.  To be fair, Donna was already well on her way when we ran into each other and she gives me way to much credit… but it warms my heart to see her thrive all the same..  Thanks for the memories Donna and heartfelt congratulations on your success.

Microsoft Domain Name Registration Blowout

DannoDanno sends link:

http://www.webpronews.com/blogtalk/2007/10/26/microsofts-domain-name-registration-blowout

(I think most of these are a most likely a result of MS going after people they think are cybersquatting…and not all new domain registrations).

***FS***  Probably so Danno.

Ahmed Farooq on Facebook

http://www.techsoapbox.com:80/even-microsoft-doesnt-value-facebook-at-15-billion-use-your-damn-brain/

***FS***  More quarterbacking on this deal … Ahmed is a sharp guy.

Traffic Arbitrage for Everyone

Regular reader writes:

""Web traffic arbitrage means a few things.

The best way to learn this is to do some preliminary research and then begin to do it.  It can be done on a very low budget during the learning stage.

I am posting text ads on one network and then sending to parked pages that have an ad feed from a different network.  Doing it very small scale for now, to make sure I really understand the subtleties. Have seen a few darn interesting little profit bubbles. Testing with travel and vehicle related keywords.

I understand now how someone could make $ 1,000 or more in one day doing
this. Not easy to do, but possibly achievable.

On a separate note. I found an old name of mine that wasn’t active.

********.com.

It used to get 4 to 5 type ins a day a few years ago. I turned it on recently, and it’s averaging about 55-60 type ins a day. 80 percent of the traffic is USA, Canada, England, Ireland and Australia. Pointed to X (a parking company), and it started making 60 cents a day. Then 4 days later, pointed it to y (a parking company), and it’s now making 1.75 - 2.50 a day. I’ve just signed up for Z (a parking company), and i think it’s possible this domain is going to make 4 or 5 dollars a day.

Interesting process.

Great blog, Frank.

Why Is Pool.com Featuring (Probable) Typo Squatting Domain Names In Its Daily Sales Emails?

http://www.semportland.com/domain/why-is-poolcom-featuring-probable-typosquatting-domain-names-in-its-daily-sales-emails/

Todd Mintz raises an excellent question..  Selling TM intent domains has been going on since before Michael Arrington was the CEO at Pool.  I suspect it has less to do with "design" on Pool.com’s part and more to do with the sheer volume of names expiring.  You can only prescreen so far. Still, a rudimentary filter or diclosure relating to trademarks would not be that difficult and would probably help as this industry matures.

1&1 Says That .US Registrations are Up

King_among_princes From Ron Jackson’s October 26th 2007 DN Journal Lowdown

***FS***  I like CC Tld’s a great deal.. On a relative percentage basis I don’t like .us as much because the defacto .us extension is really .com in the hearts and minds of the US populace. Still, I do believe in .us as a long term alternative to .com as good names get scarce.

The Value of Mobile Internet Traffic

"What is a click-through on a mobile phone worth?"

http://domainnamewire.com/2007/10/24/mobile-ads-are-worthless/

***FS*** Andrew says not very much, in his experience.  I’ve always suspected as much.. Picture yourself browsing on your phone..  you have limited battery life..  you’re hurried..  The desktop browsing experience is lean-forward marketing..  You’re sitting upright in front of your computer..  you’re engaged..  you have a workspace and the ability to reach for your credit card.  :)   Not so in the mobile experience,  with the exception of passengers in an automobile.

Patents.com Takes Over PatentMonkey’s Assets

Josh sends link:

http://www.conceptualist.com/?p=564

""Sahar makes two very good points.

1. The importance of bringing smart and diverse people together. (I’ll add that personality chemistry is vital when doing this.)

2. Predicts that more owners of domain names will build.

As for Patents.com.  While it is a domain name, it is also a potent brand.  That said, imo, not all generic domains are potent brands.  It’s determined on a case by base basis.  And it’s subjective.""

***FS***  Couldn’t have said that last part better myself.

Domain Name Tips and Tricks for Domainers

Richard_quilley Richard Quilley sends some tips and free advice for freshman and sophmore domainers.

""Frank,

At the risk of sounding precocious, I thought your readers might like to share the following tips. I’m at the beginning of the learning curve (6 weeks) and have made plenty of mistakes, so I know what it’s like to be starting out with little money.

* Organise domains using Treepad Lite (free). Create categories as you go along - health, alternative health, etc. Highlight important domains by putting stars**** in front of them. The longer the row of stars, the more important the domain. You can then scan the page and see them; you can sort them using TED Notepad (free) and everything with a star in front wil then be at the top of the page

*Cream off the important domains into a separate category to buy.

*Use Domain Name Analyzer (free) to scour through domain names. It’s brilliant. Upgrade when you can afford it. Set it up to search for the TLDs you value. It bypasses middleman registrars, so reduces the chances of sniffing.

*If you ever get a complete mess of domains with extensions, and want to sort them by extension, use TED notepad (free). Reverse the text - the extensions are now at the front. Sort. Unreverse.

*Overture and Google Keyword have their place. However, the list crunchers have taken nearly every .com of value. Use O and GK to get ideas. For example, a new technology comes out. Find a similar technology, then use GK and O to see what phrases are of value in that similar technology. Then use those phrases with your new technology. (***FS*** ie. Enter WAP keyword into overture and replace newer phone standard into results where it makes sense)

*.Net of a short snappy name is more valuable than .com of a long name. GolfTips.net is more valuable than AllYourGolfingTipsHere.com. The short snappy name is more memorable and can be used across a wider range of PPC adverts

*Browse the net. Go where you go. There’s SOO much stuff out there.

* After a while O and GK seem too slow. A shorthand way is to look at the top of the Google Serps and how many documents cite your phrase. Now glance at the right hand side of the page, at the adverts. (There are adverts, aren’t there? If not, it’s usually best to leave that phrase.) Now go to page 3 or 4 of the SERPS. Still adverts? Good sign. Decent adverts, as opposed to Ebays dynamic insertion of your keyphrase? Even better. Is your search phrase still appearing in the SERPS? Excellent!

*Different domains have different values. Your made up brand name won’t earn you anything right now - don’t buy too many of them at once or you’ll suffer a cash flow crisis. (Yes, that’s me).

*Park at NameDrive - it’s SOO easy to join, compared to some of the dinosaurs. Or DomainTools when they come out of Beta. Use your Parking not for revenue (that’s a bonus) but to get an idea of which domains are getting type in traffic. In other words, have you got a feel for what is of value. It’s great feedback. It also inspires you to set up a site on those names that are getting a trickle of type in traffic. The real value will come from development.

* There’s more, but I’m keeping it quiet for now. Hope this helps someone!

Great blog, and thanks for starting me out on this! Richard""

***FS***  You are most welcome Richard… Thanks to you for some outstanding tips and advice!~

The $160 Billion Typo

Danno_2Danno sends timely link:

http://valleywag.com/tech/genius-at-work/

***FS*** This particular piece speaks to the typo dynamic.. but still illustrates the disruptive technology embodied in a great domain.

The Free Internet .. Domain Names as ‘Your’ Platform

SaharSahar writes:

"Here’s a domain-parking related post on Mashable I found interesting… how parked pages are perceived by non domainers: Three Clicks to Spam: Google’s Hypocritical Link Selling Policy http://mashable.com/2007/10/24/google-page-rank/ Thanks!" "

***FS***  Sahar is correct of course..  Everything in life is a matter of perception or a gradient-optic through which you view things. Create a domain name and point it to your registrar’s placeholder page and the name is "unused" ..  add advertising of your own and the name is "parked"..  Heaven forbid your inactive domain with advertising gets indexed into almighty Google..  If this happens by accident or design, you’ve unwittingly created the sinister sounding "Spam page" .. Point your spam page to another website to make money from those visitors and the name becomes "inactive". At least in some peoples eyes.  Never have so many "inactive" domains made so much, for so many active entrepreneurs.

Life is full of labels and when you’re Google and your mission is the domination of Internet search, navigation and online user behavior, then it serves you well to create labels which empower you and weaken those who could challenge you.

I like Google the search utility a great deal, but I am  less than enamored with Google the marketing machine and businessman.  Google has managed to convince the world it does no wrong. It is a "happy fun ball of love" :) Not true of course. Google creates what business people perceive as great wrongs each day, but sells the masses on the fact that those wrongs are either not occurring or justified in the name of a greater Google.

Quote: ""…For Google’s part, the reason these sites are being slammed is because the company’s policy tells web publishers to “avoid links to web spammers or “bad neighborhoods” on the web.” Do some of the effected blogs sell links to such sites? Perhaps; we’ll let these folks defend themselves and their practices. But the real story is the hypocrisy of Google enforcing this policy on third-party publishers, when within their own engine they profit immensely by selling ads to spammers and so-called “bad neighborhoods.”"

Reading this I was reminded of the gent Vern told me about who attended a recent SES show.  This gent was practically in tears that his livelihood was wiped out after his site was scrubbed from Google’s index, and he couldn’t for the life of him get an answer or explanation as to what he had done wrong. Google giveth and Google taketh away..  When Google giveth it is your best friend.. But it’s really sad to watch the "Google taketh away part" as Verno described it. People starting over..  but not knowing why or where to begin.

""Of course what Google was really doing was playing politics. Better than most, I might add. Sans the lobbyists and open debates, Google was working the people. Price controls? No, Google doesn’t control prices. Google measures quality, and adjusts pricing based on quality scores."" …  Reading this quote Danno sent from Johnon’s blog really struck me… 

As a domainer I get the majority of my traffic from "outside the Google framework". Google knows my sites exist but for the most part they work to actively deny visitors typing the domains I own (at Google) from ever finding my website in their search results.  I exist on the "Free Internet", you can navigate to me in your address bar because I run a real website.  But to believe Google’s marketing machine, I reside in the "Bad neighborhoods" of the net. Why else couldn’t you find me?  Because my sites advertising made me too much money for Google’s liking?  Because I was displaying a Google competitor’s ads?

You see Google knows my websites contain advertising. They hypocritically take visitors trying to navigate to my "bad neighborhood" and show show results with different advertising or content… In their view, this ’sleight of hand’ miraculously gentrifies the Internet.

Luckily for me, Google only takes the dumbest and laziest of my visitors.  Millions of people say "screw this". Google won’t give me the site I really want so I’ll just head to my trusty address bar and leave ‘the Google’ for the site I really wanted. It’s frustrating for users, but a necessary frustration that reinforces to users that the authoritative way to locate a website is via the browser,  not ‘the Google’.

Plenty of others have been brainwashed into viewing the net the way Google wants them to. Tens of thousands of the Internet’s brightest dutifully attend SES, they leave friends, family, loved ones - They miss life’s important moments so they can serve the Google. When I look out across the floor of a show like SES, I see a group of people who have largely abandoned the Free Internet in favor of being a servant to the Google.

Remember that guy crying about his lost livelihood at SES?  Everybody attending that conference is "that guy" ..  like the car wreck you pass on your way home during rush hour..  That could have been you. Every person who ignores organic domain name traffic and embraces Google alone is basically selling themselves into a lifetime of servitude..  You are beholden to Google to get your traffic forever. God help you if they turn on you.

I guess a lot of this post is common sense with a bit of bluster.  Buy into another party’s "platform" and live and die by "their" platform. Things could be worse I suppose. You can learn the "new smart pricing tricks" in 6-9 months..  and "quality adjustments" can be mastered in another 6 months.. as you gray, dancing to the tune Google plays for you, their black-box ensures that Google’s house will always win.  Your revenue will remain flat, theirs won’t. You will feel like an entrepreneur, but in the end, "you" work for "them".

Well good luck to you my SEO friends. If you’re looking for me, I’ll be on the Free Internet..  Buying generic names like Scott Day’s DiamondsDirect.com ..  logical sounding generic domains.. I have opted out of the Google traffic generator in favor of creating sites for the 20 or 30 visitors who find their way to names like that each day.  The more sites you acquire the greater the trickle of traffic you get.  Buy enough and the trickle becomes a torrent. You can arbitrage traffic from Google (when they let you) and increasingly from other reliable traffic sources such as Microsoft, Facebook or traditional media in order to sell products, sales leads and other advertising.

When you own a generic domain name you join the Free Internet.. I encourage you to stake your own claim here and release the chains that bend your perception. Long Live the Free Internet.

Owen Frager.. Ahead of his Time

Owen Owen writes:

Oh Mr. Schilling… we are getting closer

[http://www.ipodobserver.com/story/33503]
<
Piper Jaffray Raises AAPL Target to $250.00

Piper Jaffray’s Gene Munster has raised the target price for AAPL to US$250 from $222 based on a detailed iPhone revenue analysis, according to CNBC on Thursday.

While Leopard’s launch is expected to add US$240M to Apple’s bottom line this quarter, the real story accrding to Gene Munster is a detailed revenue analysis of the iPhone in the outyears.

Mr. Munster is now modelling Apple to sell 3.4 million iPhones in calendar 2007, 12.9 million in 2008, and 45 million by the end of 2009. Based on revenue sharing agreeements with AT, reductions in the price of the phone, [leading to greater sales] and expanded worldwide sales, Mr. Munster set his target at $250.00.

"It’s a compelling case, even as Apple shares continue to climb," noted CNBC reporter Jim Goldman.

OF: And still NINE weeks till Christmas <http://frankschilling.typepad.com/my_weblog/2007/05/owen_frager_for.html> !


Posted By  s  to  The Frager Factor <
http://fragerfactor.blogspot.com/2007/10/oh-mr-schilling-we-are-getting-closer.html>   at  10/25/2007 09:26:00 PM

Opera to Make Mobile Browsing Feel Like Desktop

Opera’s new web browsers will allow their standard browser and mobile web browser to share bookmarks. from the article: "Opera is a popular browsing choice for smartphones running Symbian.  The idea behind Opera’s mobile products is similar to how Apple CEO Steve Jobs has sold the iPhone: smartphone users will no longer endure a compromised Internet experience on their phones, von Tetzchner said."

Josh hypothesizes: "Over time, content developers will be less concerned about creating separate content or separate websites for mobile phones. In 2006, JD powers claimed that "The average replacement cycle for a typical handset is 17.6 months". My hunch is that many many people will have access to this more compelling way to view the web with a mobile phone over the next 24 months. .mobi?"

http://www.news.com/8301-13579_3-9804007-37.html

(JD power data) http://www.jdpower.com/corporate/news/releases/pressrelease.aspx?ID=2006075

The “Real” Reason Sites Like Facebook.com are Worth Billions

You_love_the_internet A new poll shows that nearly 1 in 4 Americans say the Internet could be a stand-in for a significant other for a period of time

http://www.news.com/8301-10784_3-9804144-7.html

Josh says: "Many people really really really like the Net. (Isn’t it fun to state the obvious.)"

***FS***  Yes it is brother Josh  :)

Best Approach for Appraising Domain Names

http://www.circleid.com/posts/7102311_appraising_domain_names/

Alex_t Post by Alex Tajirian on Circleid.com who conducts an appraisal of domain appraisals.

I look at domain names based on a few criteria, some are technical and some relate to unspoken metrics…  the feel of the name.

Like any real world appraisal it depends on how you are using the asset.  A vacant low-lying piece of land surrounded by high ridges and lined in clay may be worthless as a residential real estate site, but priceless as a landfill. Similarly, the value of a domain name changes depending on whether you’re building a media co on domain foundations, or whether you’re in the business of selling the names themselves.

This topic deserves a more thorough future post.

Are domain names suddenly too sexy?

http://www.flixya.com/post/PUREvil/40068/Are_domain_names_suddenly_too_sexy

Quote:  "From the early inception, domain names were treated like third-class citizens in the corporate arenas and also by all the legislative bodies around the globe. After all, these names were very cheap and very easy to get."

***FS*** The headline caught my attention :) Fairly weak domain name related piece.. with the exception of the above quote which perfectly synopsizes why the modern domain name industry "is what it is".

Whizzbang: Traffic Quality: Part 4, End of Series.

Mg http://www.whizzbangsblog.com/content/view/301/86/

Lot of work Michael..  very well put together

Sedo wins Ernst and Young’s Entrepreneur of the Year Award

http://www.domaininformer.com:80/news/press/071025Sedo.html

Sedo The entrepreneurial stories run ‘thick and wide’ in this industry…  Former recipients of the Ernst and Young Entrepreneur of the Year award include Oversee’s Lawrence Ng, and Marchex’s Russ Horowitz.  Expect many more to come before the industry grows up.  E&Y should get an award for consistently singling out the shine that permeates the foundations of this space.

Congraulations to Sedo.com

ICANN Investigates Snatching of Domain Names

Charlie sends link:

ICANN investigates snatching of domain names:

http://www.theglobeandmail.com/servlet/story/RTGAM.20071024.wgtsnatch1024/BNStory/Technology/?page=rss&id=RTGAM.20071024.wgtsnatch1024

""The Internet’s key oversight agency is investigating suspicions that insider information is being used to snatch desired domain names before an individual or business can register them.

The Security and Stability Advisory Committee of the Internet Corporation for Assigned Names and Numbers termed the practice "domain name front running" and likened it to a stock broker buying or selling shares ahead of a client’s trade, in anticipation of a movement in price. In the case of Internet addresses, many people who see a domain name available the first time they check it out, find it already taken by the time they return to buy it.

That has led to suspicions that someone with access to [whois] search requests has been using the information to gauge interest in a domain name. By buying the domain first, that person can then try to sell it to the interested party for a profit. This is different from traditional domain name speculation because the buyer knows for sure that the address is of interest.

Although the practice has never been proved, the ICANN committee said the perception that it is happening "portrays an unfavorable image of the parties associated with the domain name registration process in specific, and of the domain name community in general."

The committee said it wants to prevent "perception from evolving to accepted wisdom." The committee cited several ways front running may be happening, including the installation of viruses and other software programmed to collect such information and the use of unscrupulous third-party sites to check domain name availability. Coincidence also was cited as a possibility.

ICANN is trying to gather evidence on whether it is occurring and, if so, whether policies or other measures are required to restrict the practice.""

***FS***  You go to an ICANN accredited registrar to look up a domain name.. or you search for a public WHOIS tool via Google. You start entering domain names in that whois site to explore for an unregistered name …  The whois logs the domain lookups, then the people running that whois register the domain names that you looked up, before you can..  they taste the names for 5 days to see if the name you guided them to gets any traffic, then they spit back the names which didn’t get traffic so you can register them.

The problem is that we all register domain names, looking for organic traffic that will beat a path to our door. Nobody registers a domain name hoping that no soul will ever come to visit the site created there.

The whois/registrar operators who engage in this pre-screen or who front-run in this fashion, cream what you would call "the good ones" off the top.

The only good thing about this is it allows us all to be honest with each other.  All domain names are not created equally..  There are good ones and there are bad ones..  The good ones are generic and contain organic type in traffic which comes for nothing more than the keyword weight or the gravity of the name itself.  With ICANN’s help, to control overfishing there will be more generic stock in the name pool for everyone.  There is a replenishment cycle as new vernacular and hot-trends get re-created.

GoDaddy Premium Auction List Published

Godaddy http://www.domainnamenews.com/domain-aftermarket/godaddy-signature-domain-auction-list-announced/929

I was expecting more names in the list and more two word .com phrases..  less alternative TLDs..  Not sure if this auction will be a hit.

Microsoft Values Facebook at 15 billion.. Domains Name Valuations in a Bubble

Facebook http://www.bloomberg.com/apps/news?pid=20601087&sid=ah_myY3uN0pE&refer=home

I am consistently dumbstruck that deals like this barely raise an eyebrow, while individual domain names, the foundational elements of the Internet, get compared to tulip manias and bubbles.

It’s a strange upside down world we live in.. Domain name monetization has been going on in much the same way since adult webmasters began selling monthly memberships to porn sites in 1995 (3 years after the birth of the modern web browser) ..  Today we have paid search monetization sites for virtually every product and service under the sun. Many are moving away from straight parking toward lead generation, arbitrage, content delivery and pay-per-unique implementations.

But these simple sites which for years have made money in the most benign of ways are ‘bubbles’ while the publicly listed internet economy, consisting of plates spinning on the ends of pool cues is accepted as foundationally sound and airtight.

All a fellow can do is smile, shrug and keep cashing those checks. It’s too tiring and unproductive to pen a counterpoint to each person who don’t understand.. or who doesn’t want to understand.

Suffice it to say that the Internet has already crashed and burned once ..  domain names did not experience that shock..  If there is a redux of 2000/2001 you can expect domain names to perform in a similar manner as before.

I’m not so sure all of Facebook’s 15 Billion will come out the same way.

Michael Gilmour Marks Domain Stock Milestone

http://www.whizzbangsblog.com/content/view/302/86/

MgWhizzbang excited as Dark Blue Sea (Fabulous) hits $1 per share.  This company would have so much greater valuation if they listed in the US or London.  Great break-up value and assets in the corp..  Low type-in producing names were acquired much later in the game.  I still remember their IP addresses running through our categories and subcategories back when they were getting started..  These guys have come a long way.

Ebay Opens Microfinancing Site.

Loan $100 to an entrepreneur in "developing countries".

Josh says: "Good to see more of these opening up."

http://www.news.com/New-eBay-site-lets-people-finance-worlds-poor/2100-1038_3-6214974.html?tag=nefd.top

***FS***  I was just contemplating making a loan to somebody via prosper.com when it occurred to me that I could build a similar site at personalloans.com and plumb all my loan traffic to that site to kick-start things.  Great times to be a developer/name owner

Ron Jackson on The Death of News on Paper.

King_among_princesIn today’s (Oct 24th 2007) Lowdown

http://www.dnjournal.com/lowdown.htm

***FS***  Well said Ron.   We all know it’s coming..  Some folks can’t see the forest for the trees..  but they will.  Ron references this piece in CNN Money

My favorite quote: "You know you are fading into obscurity when finanancial analysts won’t even bother to cover your industry any more." ..   So true.

TechCrunch Blog (website) Brings in 2.88 M in Ad Revenue Per Year

http://www.sfgate.com:80/cgi-bin/article.cgi?f=/c/a/2007/10/21/BUVJSNSTC.DTL

***FS***  Power to the Blogger

Verisign to Offer “Pre-Domain Tasting”

http://www.domainnamenews.com/editorial/verisign-to-profit-from-rootserver-data/889#more-889

FmAs reported by Frank Michlick on DNN Verisign plans to provide a batched service which allows registrars to upload a list of names, and in return receive a report which lists which names encounter “lookup traffic” over a certain period of time.

It’s a natural progression I suppose.. It would create much less load on Verisign registry infrastructure that the large scale acquisition and deletion of domain names via traditional domain tasting and would provide similar data.

That lower server and bandwidth load should allow for diminished overhead costs that the Verisign registry could pass on to registrants in the form of lower name purchase and renewal costs … Don’t count on that last part though.

Geo Domain Conference

Overview of upcoming Geo Domain conference.

Ron Jackson is the keynote speaker. Dan Pulcrano, David Castello, Ahmed Farooq and others will be speaking.

Josh says: Geo is hot and real. You can touch local. You can be virtually local/global. Names of places change very rarely, unlike some word trends that fall in and out of fashion.

http://www.associatedcities.com/news.php?newsID=131

***FS*** I kind of view everything as local..  but it’s hard to change human behavior and people naturally grivitate to typing domain names which describe their local jurisdiction or desired subject matter: ( ie.  seattleplumbers.com, travelchina.com)  ..  I’m sure an individual could learn a great deal attending a conference like this.

Domains That Aren’t II

You can register "7mile.com" here for $ 25 a year, it’s available. This idea is a recipe for plenty of confusion.

http://VirtuaDOM.com/

Quote: "Congratulations! You’ve taken your first step to having your very own website on the Virtual Wide Web…"

***FS*** As if the real Internet weasn’t virtual enough..  This concept comes around again and again in different shapes and sizes.. I view it as a distraction from from real investing in real domain names, which resolve everywhere, right now.