Seven Mile

Elliot blogs about the 3 letter .com realm.

http://www.elliotsblog.com/index.php/2007/12/10/b-king-on-three-letter-com-sales/

***FS*** There are only 17,576 3 letters in .com ..  This piece probably explains which a have gotten scores of spam sales offers for my three letter and 3 number domains over the past few days.
Google reduces the importance of sub domains in it’s ranking system.

Excerpt: “As eBay and others have aggressively used subdomains to dominate branded AND unbranded search results, and Google has improved their sitelinks technology, any relevancy gain by treating subdomains as a separate site will be going away. Google is going to start  treating subdomains like subfolders, and limit the number of results from any site to just two.” http://www.domainnews.com/general/2007120823/google-changing-handling-of-sub-domains/#more-1905

***FS*** Enjoy getting google traffic.  Don’t rely on it as the primarily source for traffic for your website/business. The best traffic is the traffic tha Google wants to “buy”  and that traffic comes from generic type-in traffic producing domain names.

Microsoft introduces free Live.in email addresses to Indians.

http://www.domainnews.com/general/2007120817/microsoft-india-introduces-new-livein-e-mail-domain/

***FS***  I think many more folks would run email on their own proprietary domains (for email) if they understood how to go about it.  There is a knowlege gap where getting email or getting a domain is not simple enough for regular folks.  Domain values will have their next dramatic leg-up when an intermediary comes along that makes the registration, management and renewal of names and email easier for the average person…  and once that application “takes off” in a significant mainstream way. Perhaps a mechanism that allows anyone to get an email on anyone else’s name or pays a fee for each email account to the name-holder.

Josh: Elliot Silver takes some of Jay W’s advice…

.. and thanks him for it. Elliot bought an existing site that google didn’t include in it’s results.  By following Jay’s advice, his name was reincluded, now appears as the #1 listing, and he’s getting additional traffic.  Even the experts learn something from time-to-time. There’s alot of learning from each other going on in the domain/development realm. http://www.elliotsblog.com/index.php/2007/12/08/thank-you-jay/

More from Elliot:  Honesty and integrity critical when doing business in the domain realm.  To be fair it’s critical everywhere http://www.elliotsblog.com/index.php/2007/12/08/domain-industry-lesson-1/

Sahar opens his blog wider,

..and hopes to spark discussions and learning in his new area call “Debates”. http://www.conceptualist.com/category/debates/

***FS***  Another great idea from Sahar

79.1 percent of marketers plan to increase their online budgets for 2008.

No surprise here, but good to see nonetheless.

http://www.btobonline.com/apps/pbcs.dll/article?AID=/20071207/FREE/71207006

ParkingWhois.com

Smart idea that’s in beta.  Tells you if a domain is parked or not, and where.  Problem is i tried 5 examples.  Two worked, and the other 3 said the domain is not parked,.. and it is.  It was a bit slow on a couple of the searches.  They need to make it more accurate or this service won’t get used.

Music business in Japan sees 1% rise in sales

…industry observers attribute this to mobile music downloads. http://news.bbc.co.uk/1/hi/programmes/click_online/7130596.stm

ConsumerReports.org

…Paid subscriptions, no ads.  3 million viewers who pay for web access. 4.5 million who buy the print vrsion. 208 million in revenue and operating margin of 28 million. http://www.news.com/Success-without-ads/2100-1038_3-6222063.html?tag=nefd.top

***FS***  Only 13% margins..  Sounds low for a publishing outfit. 

Ad company installs tracking capabilities at the ISP level.

SP’s hold alot of power.  With great ower comes great responsibility.. Without great responsibility, comes great regulation. http://www.theglobeandmail.com/servlet/story/RTGAM.20071209.wsniff1209/BNStory/Technology/home

“The Ultimate Domain Name Guide”

I think it’s from 2006.  It’s relevant today.

The headline is over the top.  That said, it’s a good overview, especially for people just getting started.  The writer, Sebastian Robinson, thinks that the right domain name is critical for your business. Excerpt: “Domain names have become more than just an address on the web. Today they can make or break a business.”

Josh says:  I don’t think a domain name can make a business. (Unless your business is buying and selling domains, or parking names that have type in traffic.)   But, i agree with the basic sentiment that having the right name / domain name is important, if not very important.  The writer is mistaken that the .XXX extension has been granted. http://www.micromart.co.uk/features/article/default.aspx?id=22516

Danno writes: 

  “”Watched a TV comercial this morning, advertising this website: http://www.discovernursing.com/

Johnson & Johnson ‘gets’ generic domain names. Maybe someone should invite the person in charge of their marketing to speak at domainfest about how generic domain names have added value to their business(s).”"

***FS***   So right Danno..  these folks have done a terrific job with Baby.com and all their names really.  They sooooo “get” it.  A few major corps have had marketing staff with great naming instincts.. I remember P&G had one of the biggest generic name portfolios back in the mid nineties.  They ultimately let many of those valuable names expire..  I scooped some of them up at the depth of the bust (ie. razorblades.com) .. They still own some of their big single word generics but many of their compound phrases expired.. I can only hypothesize that the individual who acquired their portfolio was let go or left to go to another company.

Everyone is Doing It

http://www.elliotsblog.com/index.php/2007/12/07/everybodys-doing-it/

***FS*** Investing in domain names that is

Domain Valuations : Chris Stewart

Domain Value (DV)=Traffic Value (TV)+Brand Value
(BV)+Utility Value (UV)+Discretionary Value (DiV) : Part 1
http://marketforlemons.com/?p=5

Via.com sells for 157,000.

(scroll down.) http://www.domainstate.com/showthread.php3?s=bf857a50211d7889c72645f54b38beb6&threadid=84867  Great name to build on.  Good price for buyer (fully valued for name-investor), esp if they are going to develop.  Via would be a good name  for a search engine or some kind of portal.  Lot of other possibilities.  Has meaning in multiple languages.

 From Danno:

AfternicDLS Member Sells UI.com for $275K (nice story)

http://afternicdlsblog.com/2007/12/07/afternic-success-story-uicom-sells-for-275k/

 ***FS***  Still sooo much untapped opportunity in the name business for those who care to try. 

iREIT leaves the ICA

(Scroll down at the link.)
http://dnjournal.com/newsletters/2007/november.htm

***FS***  It was really more Bob Martin who was behind iReit’s participation in the ICA..  with Bob gone it’s no surprise the group dropped out.

Sedo.com now shows that invest.com sold for $ 1,015,000.

http://www.greatdomains.com/auction/auction_history.php?language=us&auction_id=21998&tracked=&partnerid=32392  Josh says :  I think the buyer got a good deal. You can buy a parking spot in Central London for  $50,000 – $90,000 and in some cases you’ll pay considerable monthly fees on it.  And to go with your parking space, you can buy this 3 bedroom, 3 bedroom flat for $13,000,000. http://www.findaproperty.com/displayprop.aspx?edid=00&salerent=0&pid=059058&agentid=07711
Renewal fee each year on invest.com: $ 7.50 . Taxes and maintenance costs on your $13,000,000 flat in London: Priceless.

***FS***  Agree with J’man’s logic but as a wildcat investor (me) who has to front the 1mm,  the carrying charge is about 70k a year.. so I’d say the name’s fully valued from an invetor’s perspective.

Considerable controversy around the sale of Music.mobi.

Excerpt: “Constantine Giorgio Roussos thought he was the winner of Music.mobi in yesterday’s.mobi auction at Sedo. He bid $66,000. The auction ended and he received an automated invoice from Sedo. He then received a  “personal” e-mail from a Sedo employee (which also may have been automated). But then something happened. Sedo extended the auction due to a server slowdown in the final minutes of the auction.” The name was then sold to someone else who bid $616,000.  http://domainnamewire.com/2007/12/07/musicmobi-winner-vows-lawsuit-against-sedo/

***FS*** This is the classic fight over nothing.  Wouldn’t be surprised if it’s a publicity stunt.

Opportunity Cost of Lost Opportunities.

Interesting article by Elliot Silver.  Sometimes you “overpay” now, and benefit later.  Perhaps you never overpaid in the first place. http://www.elliotsblog.com/index.php/2007/12/07/opportunity-cost-of-lost-opportunities/

***FS***  Historically speaking, if the name was generic and got type-in-traffic, it was very hard to loose money in the domain biz..  the market has consistently caught up to your overpayment..  That won’t go on forever tho.

Light of Logic Creeping Through

New York Times David Pogue blasts companies that have chosen wierd and hard to remember company names.He points out plenty of hard to remember names. Trulia and Zillow are two better examples than “Fark” which is witty enough.

http://www.nytimes.com/2007/12/06/technology/personaltech/06pogue-email.html?ex=1354683600&en=e08b6ea2e4dad1dd&ei=5124&partner=permalink&exprod=permalink

Danno Sends Related

Seussical-Sounding Web Site Names

http://pogue.blogs.nytimes.com/2007/12/06/the-dr-seuss-jumble-naming-web-sites/?hp 

***FS*** Nice to see people having that..  “hayyy… waita minute.  “  moment of logic setting in.  Most Web2 names are awful.

Eric Litman becomes Managing Director of WashingtonVC.

http://www.domainnews.com/general/2007120709/eric-litman-becomes-managing-director-of-washingtonvc/#more-1890

***FS***  Congrats Eric.

Where’s the money?

Excerpt: “”The venture (capital) industry is headed into a wall. All the best companies are being sold,” Deninger said. “For seven straight years, the number of companies going public has declined. That means the number of (prospective) buyers is also declining. Eventually, the VCs will have fewer companies that they can sell their companies to.”"  http://www.news.com/8301-10784_3-9830529-7.html?tag=nefd.blgs

***FS*** Blame SarbOx man ..  People are getting sloppy overpaying for nothing and the good stuff never sees the light of day..  Irony: Rules meant to protect investors only serve to make the rich richer and give said investors fewer opportunities.

Invest.com bid up to 431k at Auction

auction is still live. 4 hours to go, as of 10 a.m. EST. Friday, Dec 6, 07  Reserve is 200,000 – 499,999. http://www.greatdomains.com/auction/auction_detail.php?language=us&auction_id=21998&tracked=&partnerid=32392

***FS***  Great name..  This is fully valued from a wildcat-return investor’s perspective.

Which domain extensions have increased in value the fastest. 

Between 2004 – 2007. http://www.domainbits.com/increase-value All the data:  http://www.domainbits.com/data

***FS***Summary:  Buy .com’s

Whizzbang: Where to buy domains.

http://www.whizzbangsblog.com/content/view/335/86/

***FS*** still find deals on SEDO.com,  Afternic.com and GreatDomains.com

Verisign states that 146 million domain names registered across all TLD’s.

12 million in the last quarter. http://www.dnjournal.com/archive/lowdown/2007/dailyposts/12-05-07.htm Josh

***FS***  Most of the 12mm new names were discovered through tasting ..  and (very very important) only 5-10% of all 146mm names are worth anything whatsoever.. to any more than one distinctive entity.  That means there are just 7 – 14 million investment grade names available to the world.. How many do you own?

Alvaro Albarracin goes on a .mobi speculation shopping spree.

http://www.conceptualist.com/2007/12/06/alvaro-albarracin-breaks-dotmobi-sales-record/

MUSIC.MOBI = USD 616K
GAMES.MOBI = USD 401K
SPORTS.MOBI = USD 101K
MOVIES.MOBI = USD 82K
PHOTOS.MOBI = USD 51K
VIDEOS.MOBI = USD 51K

Alvaro says “I am not planning on developing these names,  I am planing on selling these sometime in the near  future.” .. 

***FS***Sell Alvaro ..  run like the wind and sell.  This man will be joining Dr. Van Neeste in the land of irrelevance shortly

Pubcon coverage.  Domaining.

Effective Domain name strategies  http://www.seroundtable.com/archives/015575.html

***FS***  These are good beginnings..  bet that a handful of folks had the light-bulb domaining moment.. 

Domains and trademarks.

Clark Walton, Esq. – Domain Name Law http://www.seroundtable.com/archives/015574.html

***FS***  Synopsis of presentation provides interesting insight into lawyer’s thinking, tactics.. Most domainers I know don’t run from lawyers.. They have lawyers too    In 7 years I’ve found that you are more likely to be challenged by an over-reaching lawyer on a legitimate registration that you are to be backed into a corner over a name you really shouldn’t own.

Bruce Clay’s take on Richard Rosenblatt’s keynote

http://www.bruceclay.com/blog/archives/2007/12/keynote_address.html

***FS***  I like Richard Rosenblatt..  He’s a one in ten million character..  One of the most charismatic people I have ever drank Patron with / met.

Pubcon coverage links above via Sahar.

http://www.conceptualist.com/2007/12/06/pubcon-coverage-effective-domaining-strategies/

***FS***  Thanks Sahar!

Domain industry events listed.  Til May 2008.

http://www.domainnews.com/industry-events/

***FS***Nice summary to bookmark on DomainNews.com

Domain Truffles.

Josh says: Michael Berkens talks about domains as commodities and collectibles.  As well, he highlights the notion of quality by briefly discussing buying oil paintings at a flea market as compared to going to Art Basel in Miami, where 500 million dollars worth of art is expected to sell in just 4 days. He likes truffles, too.  Btw, Michael, it was a dog and not a pig that found the giant truffle that recently sold at auction in Macau. http://www.thedomains.com/2007/12/05/domain-truffles-2/

***FS***Berkens is an attorney turned domainer..  He has great insight into the value proposition that meaningful generic names represent.  Love the truffle analogy Mike.

Moniker Pubcon auction results.

Monte continues to move auctions outside of the  domain investment community.  That’s a good thing. http://www.domainstate.com/showthread.php3?s=&threadid=84850
GrandPa.com – $55,000
FamilyServices.com – $45,000
MortgageRates.org — $17,000
BlindDating.com — $14,000
ComputerDiscounts.com – $10,000
More sales results of other names here: http://www.domainnamenews.com/events/moniker-pubcon-2007-auction-results/1328#more-1328

Tips for finding brandable domain names. 

by Bill Eisenmann.
Excerpt: “”Not everyone is looking for keyword rich, generic domain names. Many Internet startups are looking for a simple, catchy name or phrase to build their online identity around. Brandable, web 2.0 style domain names have gained popularity in recent years mostly due to the explosion of social-networking sites. http://availabledomainnames.com/2007/tips-for-finding-brandable-domain-names/

***FS***  Everybody wants traffic..  Everybody..  Whether they say it or not..  whether they know it or not..  nobody wakes up in the morning, says “I want to start a website that nobody will visit”.  Nothing happens on the Internet without traffic.  Generic keyword style domain names get a primer-level of organic type in traffic for nothing more than the keyword weight or gravity of the name itself.  Those are the “catchy”, “brandable” and “cool-sounding” names which constitute the 5-10% of all names registered which are worth anything at all..  Those are the names you want.

Domain Tools Auction

Jay responds to auction criticisms, reduces after auction pricing reduction for names that don’t sell to 10% reduction from previously stated 20% reduction, and drops his commission to 9 % from 10%. http://blog.domaintools.com/2007/12/auction-rules/

Joshsays: Read the post for more details and other info.  One of the things that Jay says is they they will do alot of pre auction promotion, to generate interest.  Thing is, the cut off date for name submissions is Christmas eve, and the auction is on January 3rd.  ?. Jay retains exclusive rights to sell the domain for 60 days after the auction.

***FS***  It’s his sandbox..  and he needs some kind of tool to discourage off-block sales after auction close.  Understand the sellers POV too tho.

Facebook bows to pressure about Beacon Ads.

Allows users to turn them off completely.  How many will turn it off?  Choice. http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9051119&intsrc=hm_ts_head
http://yro.slashdot.org/yro/07/12/05/2114247.shtml

***FS***  Josh Quitner was unfairly silenced on this..  It’s Facebook who deserved the slap-down IMO.  http://valleywag.com/tech/media/facebooks-foolish-foes-330424.php

Nokia to continue to invest in online services

.. to add value to their phones. http://www.news.com/Nokia-sets-eyes-on-Internet-to-support-handsets/2100-1039_3-6221589.html?tag=nefd.top

***FS***  Nokia is in trouble long-term..  They don’t have the software..  Anyone can make hardware.

Nice list.. missing the founders of Domainstate.com and also I think Paul Sloan/ Josh Quitner (writer and former editor) of Business 2.0 should have made this list..  Their coverage of the disruptive technology embodied in the name-biz helped to shine the light on the industry for other ”legitimate web” participants to see – and their stories provided the founding spark for more than one of today’s market participants.

List here:  http://logistiklabs.blogspot.com/2007/12/20-most-influential-people-in-domain.html

As a quick aside..  Josh Quittner recently wrote a hard hitting critique of the flimsy business model and dishonest culture at Facebook, only to be publicly dressed down by Time Inc.  I am continually struck that the tech-community acts like such a fawning sycophant as it relates to Facebook.  They treat this co. like the last girl at the bar on a Friday night.  We need more Josh Quittners to tell us to give our heads a shake and to take our collective tongues out of Facebook’s caboose long enough to see what it is we’re taking home…

http://news.zdnet.co.uk/internet/0,1000000097,39291329,00.htm

This is the kind of direction we need to see more of..  It’s an unhealthy and unsafe dynamic when brand holders can beat you up because you told the world “their brand stinks” via a website which incorporates their brand-name.  Taken to it’s illogical conclusion, we’d have to invent codewords to talk about the products and services we dislike. 

“”There is a certain inevitability” that more and more of the sites will be allowed, according to Wilbers. Companies will have to go along with it, he said, because there are too many sites and alternate sub-domains to police their branding effectively.

“Whether they like it or not, the internet is being used for such purposes,”"

Ya gotta love Free-speech.  Power to the people..  What the Internet is all about.

http://www.namestrategy.com/domains/bubble-20-video-talks-about-domain-names.html 

  Hilarious actually..  linked on Joe Davidosn’s blog..  and as joe points out,  I get a mini supporting role.

Domains Down Under 

Melbourne.com sells for 700k.
Brisbane.com sells for 100k.
http://dnjournal.com/domainsales.htm
These are excellent geographical names..  I like cities with “i” in front of them too.  Less organic traffic but cheaper and more brandable
Other notable sales:
TheNightBeforeChristmas.com  $2,600
BabyBoomers.net  $5,000
LuxuryHomes.org  $1,775
Cannabis.co.uk  $9,743

Dun and Bradstreet buy AllBusiness.com website for 55 million.

http://www.allbusiness.com/company-activities-management/company-structures-ownership/4974051-1.html 

***FS*** Everyone’s moving to a greater online presence… rating agencies included.  Really good for name holders..  Like a slowly moving tide floating our boats.  It’s subtle ..  but everyone feels it.

Micahel Berkens launches TheDomains.com blog, and announces Domain Parking Stock Index.

http://www.thedomains.com/2007/12/04/domain-parking-stock-index/ The index is at the right side of his main page, and updates at 6 p.m. daily.Here: > http://www.thedomains.com/ (Via Sahar.)

***FS***  Awesome that Michael is doing this.. really good for the domain space..  Isn’t it time you started a blog Mr. or Ms. Domainer?  You don’t have to publish everyday but I’m sure you could add a great deal to the space with your thoughts.

Mint.com gets some buzz.

Attempts to take on quicken for financial management tools with free online tools. http://www.fastcompany.com/magazine/121/easy-money.html

***FS***  I like this domain a LOT!  If I owned it.. I’d sell numismatics and those cheesy limited edition replicas of stuff..  Honorable nod to those who like those cheesy limited edition replicas of stuff

Microsoft issues security alert related to third level domain names.
3rd level, meaning: go.Microsoft.com ) http://www.microsoft.com/technet/security/advisory/945713.mspx 

***FS***  I have a great deal of difficulty “trusting” anything Microsoft does relating to browsing security,  because
A) They control the browser
B) They manipulate error searches in their browser to plumb incorrectly typed traffic seeking other websites toward their own Internet media portals 
C) They turn around and sue cybersquatters for the same type of traffic theft.
I will do a complete 180 on MSFT when they stop harvesting error searches in their browser..  Stealing is stealing whether it happens on the right or left of the dot

Domain Tools announces next online auction.

http://blog.domaintools.com/2007/12/new-auction-alert  (Jays readers submit comments and reactions at the link above.)

***FS***  Good deals at Jay’s auction..  daddy says buy, but some of the new innovations could make things pricier and tough for sellers.

Related: Domain Wire comments about the auction at this link below, and others add their views to the DW comments section. http://domainnamewire.com/2007/12/05/domaintools-announces-next-auction/

Josh points out:  Auction will be January 3rd, 2008.  Imo, that might be too close to New Years/the holidays, especially since no names have been submitted at this point.  Though, word does travel fast, if Jay ends up with good names.  Fact is, some folks who go away for Christmas, don’t start getting back to the nuts and bolts of work until Jan 5/7 or so. If your name doesn’t sell at the auction, Jay has an exclusive to sell your names for 60 days after the auction, and the price will drop 20%. Imo, 60 days is too long.  No exclusive or 15-20 days sounds about right to me.  The forced price drop of 20% after the auction is a bit of a disincentive for people to bid at the auction, especially if there are no bids or low bids on a particular certain name.  I’m sure some folks will increase their asking/reserve price by 20%, before they submit their names. Alot of folks say they liked Jay’s software at the last auction, kudos to that.  Imo, Jay might want to consider tweaking some of the other aspects mentioned above.  Or not, it’s his thing.

***FS***  Good that Jay’s pushing the envelope with new stuff..  But you’re right some of the dates might run too long.

1 in 20 businesses can’t remember their own domain names.

http://www.newbusiness.co.uk/article/13/11/2007/website_domain_name.html

***FS***  …And we see them every day in the expirng name lists..  A virtual boulevard of broken dreams.  It’s sad that people don’t take more pride of ownership in their rights to domains.  One man’s trash is another’s treasure I suppose. Referenced the piece in the past but worth repeating.

Inside Domaining rounds up 30 different top searched words from 2007

http://InsideDomaining.blogspot.com/
Including:  Nascar, David Beckham, Design, HDTV, Games, Travel, YouTube.

***FS***  I am a regular visitor to http://50.lycos.com have been visiting that site since Fritz Holznagel ran the show and the colors were orange (woner whatever happened to that guy?).  Suggest you bookmark the site..  The ‘archives’ are the thinking domainer’s treasure-trove. Spend 3 full days in there and get a one year masters in popular keywords and user psychology.
 

People are spending multiple $ millions on virtual gifts.

http://www.cnn.com/2007/TECH/12/04/virtual.gifts.ap/index.html

***FS*** We’re all helping to fuel this boom..  Best sold over domain names.

Bruce Schneier, “internet security guru”, answers questions,.. many questions.

Good read.
http://freakonomics.blogs.nytimes.com/2007/12/04/bruce-schneier-blazes-through-your-questions/
Excerpt:
Q: Assuming we are both still here in 50 years, what do you believe will be the most incredible, fantastic, mind-blowing advance in computers/technology at that time?

A: Moore’s Law predicts that in fifty years, computers will be a billion times more powerful than they are today. I don’t think anyone has any idea of the fantastic emergent properties you get from a billion-times increase in computing power. (I recently wrote about what security would look like in ten years, and that was hard enough.) But I can guarantee that it will be incredible, fantastic, and mind-blowing.

***FS***  The internet has been around in it’s commercial form for almost exactly 13 years ..  13 years folks.  I got Netscape/Mosaic at Comdex in 1994 .. opened my Winsock (dialup) and promptly visited the handful of sites that existed.  It took me all of 20 minutes to find my first porn online.  Today porn can be found in 5 seconds..  That’s 23,900% improvement.. The only constant since those early days is the domain name.. In 50 years they may have computers that sleep with you and smoke a cigarette for you afterward,  but you will still find those ‘types’ of websites at unique locations identified by a domain name.  Domain names.. get em while they’re hot..  and still cheap.

Tia Wood asks:

“”Frank, after looking at a thread at DNF titled “Why Domains cost what they do…Your Reasoning?”, I don’t feel anyone has hit the nail on the head. To me, why domains cost the what they do has largely to do with reverse branding: the ability to reverse brand a word for a company instead of a company for a word. The same goes for branding words for individuals or organizations, etc. But the value lies within reverse brandability, correct? Which brings in a higher quality of consistent and valuable traffic. What’s your take on it?”"

***FS*** I often hear secondary-market domain sales and names referred to as “powerful” or “expensive”. Not all domains are powerful of course..  And why exactly are the powerful ones considered powerful?  Well..  As I’ve explained previously if you buy a good, meaningful, generic domain which garners some measure of organic type-in traffic for nothing more than the keyword weight of the name itself;  you essentially have a storefront with guaranteed visitors coming into your door and strolling past the merchandise.  Typing in a domain isn’t necessarily like a good storefront in a high traffic location,  it’s more like the gift shop at the end of a theme park ride that you have to pass through to leave the ride.  Only these visitors aren’t looking for the street..  they have self qualified the topic they seek by typing that particular domain name. In the real world you have to pay to lease the space, put in lease-hold improvements, etc, etc.  On the Internet, window-dressing is cheap..  the storefront and improvements which bring the visitors in “are the name”.

People often tell me domains are “”soooo expensive”"… They ask:  ”Why would I pay $10,000 or $20,000 or $50,000 for a great name when I can make up another name for less?!?” 

   Well if you buy a name like the one described above with organic,  generic-intent type-in type-in traffic; 10, 20 or 50 thousand dollars is not a lot of money.  Years ago I worked in marketing consumer electronics and we purchased full page magazine ad-space in “gamer” magazines for $15,000 for the month..  That’s one side of one page, for one-month… and that didn’t include artwork.  It was just to build nebulous concepts like “mind-share” with the gaming public.  You can’t put mindshare in the bank folks.  Had we bought a great domain for $15,000 (and we could have gotten gaming.com or games.com for $15000 back then) we would have gotten millions of yearly visitors forever;  for nothing more than the price of the renewal fees.

   The other dynamic at-play is scarcity.  With 100 million domain names registered how can they be seen as scarce? Well most registered domain-names are either “terrible” in quality or are specific to a certain branded product or service.  On any given day, a random slice of the name-space expires for non-payment. 15,000, 20,000, 25000 names expire each day.  I have watched these expiring name lists every day, for the better part of a decade.  These lists are a virtual “boulevard of broken dreams” ..  names which people bought with great hope, only to allow them to slip away after they had some emotional change of heart or after they forgot to renew them. 90-95% of these expiring names are complete and total crap.  You could make-up better names in the unregistered available pool.

The remaining 5-10% are names which could have some traffic or some value to more than one person.  Names which could be called meaningful, powerful or generic. That’s 5-10 million domain names globally.  It doesn’t take a mathematician to determine that there are just not enough great names to go around.  It’s not possible for every person or company to have even one “good” registration.  That shortage of supply and global demand keeps prices high…  and will for years to come.  In fact if the examples above show anything, it’s that great domain names are “still” cheap.

Half the planet has cell phone plans. 

3.3 billion of them. How long before half of those people have full browsing on their phones? Pretty quick, i imagine. http://investing.reuters.co.uk/news/articleinvesting.aspx?type=media&storyID=nL29172095

***FS***  edge, bluetooth, .mobi, gsm123..  this all bullshit.  I’m an early adopter of almost all useful things tech and I predict mobile browsing (in the lean forward shopping “sell people stuff” sense) goes absolutely no-where,  “Nooooo!! – Whhheere!!”  unless it’s iphone Safari style full browser style browsing..  AND ‘until’ battery life or power consumption gets WAYYY better.. Incidentally I’ve stopped using a Blackberry and am back to a regular flip-phone.  “A fool and his money are early on mobile” ..  Wait for the standard to establish itself (to provide a certain foundation), wait for the invariable bust from overbuilding..  then pick up the pieces on the cheap after.
 

.ASIA/ IP Issues

1. CNN: “The .Asia rollout shows in many ways how the Wild
West days are dwindling for cyber-squatters — known as
“domainers” — to mine high-value names.”

***FS***  Yawn..  Buy .asisa to flip and make money ..  don’t build your house there.  If .asia is a winner ‘in asia’,  then IDN’s are doomed..  if IDN’s win then ascii asia is doomed.

2. “To brand owners it can be a bit of a nuisance as they
have to keep registering to protect their brand name,” say
Lam of IP Mirror.

http://edition.cnn.com/2007/BUSINESS/11/28/digital.dotasia/

Josh opines on Trademarks (#2 above)

“”Comments like this often fail to communicate the bigger picture.  Imo, Brand owners that own generic word/public domain word trademarks like Apple, Amazon, Sun, Love, etc, should have no monopoly on the many possible uses of those words in public discourse and in non-confusing /non competitive trademarks or service marks or copyrights. I’ll go one step further and question the ethics of granting famous trademark status on any single words in the public domain.  Much has changed over the last 10-15 years with respect to the use of language and words because of the Net.  Many things need to be re-examined now, and in the future, including whether famous trademark status and it’s enormous power on single words in the public domain should continue.

What’s much more of a “nuisance” than certain brand owners thinking they have to register their single word public domain trademarks in every single TLD, is the sheer audacity they have to think that they own and should control that word that originated in the public domain, and be given special rights that supercede the use of that word by the general public or those that want to use that word in non-competing and non confusing trademarks or servicemarks or copyrights.

In other words,.. and in my opinion,.. when a new TLD opens like .asia, trademark holders of single words that are obviously in the public domain should Not be given special privileges to register those domain names before anyone else from the general public.

On a different but related tangent,.. if someone hypothetically registered the domain name Love.com, in 2000, and chose to simply put the word Love on their webpage or not activate the site. And in 2007 someone created a bar of soap and trademarked the word Love for that bar of soap,.. it is absurd and unreasonable that the trademark holder for the word Love, that is related to the bar of soap, should have any power to wrestle away the domain name from the current owner of love.com because they have a trademark related to a bar of soap.  Trademarks should not trump use of words in the public domain, or domain names of those same words that may be idle/not in use.”"

Down Under

Aussie domain investors have a night out with the Fab crew.

http://www.whizzbangsblog.com/content/view/331/1/

***FS***  I wish Australia was closer

Related:

.Au registrations pass the million domain mark. http://www.dnxpert.com/2007/11/30/registrations-of-au-domains-surge-past-the-1-million-mark/
 

Memorial

Elliot deals with a personal tragedy.  A good reminder about what’s important. http://www.elliotsblog.com/index.php/2007/11/29/life-lesson/

***FS*** Heartfelt condolence to you sir.  It’s important to take stock in our lives and be greateful for each day.
 

Team.com sells for $ USD 300,000.

http://insidedomaining.blogspot.com/2007/11/teamcom-scores-6-figure-domain-sale.html

***FS***  Das alotta money mang..  But not for that name.  I think it’s probably fair value..  I could actually picture myself purchasing that name and I’m pretty cheap.  There are not many 4 letter.com names that are meaningful..  I purchased Note.com for $115,000 in New York recently..  That name seemed high at the time,  now I feel like I’m in-the-money.  That’s the domain biz in a nutshell..  Overpay for anything good and eventually it looks cheap.
 

Facebook begins to bow to the pressure

But still doesn’t allow a complete opt out of their ad system. http://valleywag.com/tech/online-advertising/facebook-caves-to-beacon-critics-328280.php and here: http://www.news.com/8301-13577_3-9826664-36.html

***FS***  I don’t use Facebook.  Millions do..  I think it’s a sideshow that will soon blow away or blow over. Nobody goes on about Myspace like they used to either..  These co’s get valued like fireworks in full explosion. Investors willing to pay anything for that one glorious moment,  which passes shortly.
 

Some bad names chosen for these companies.

e.g. :  qliktech.com  http://croydonian.blogspot.com/2007/11/shortage-of-sensible-domain-names-is.html

***FS*** Don’t buy names like these…  Need not say more
 

100 Great Domain Blog Posts

http://www.virtualhosting.com/blog/2007/domainer-required-reading-100-great-blog-posts/

***FS*** 1 or 2 from me..  I must be slipping ..  Which is a good thing..  It’s great to see a space becoming so vibrant and viral with domain chatter..  This is a great industry.  It’s wonderful to see more folks discussing it openly and learning tricks and tips from each other.